What exactly is 'Digital Daylight'?
Why do I need a website?
How should I market my website?
Why does my business need to be on the Internet?


 

What exactly is 'Digital Daylight'?
 
Recently, the Internet and Internet business suffered heavy losses due to unrealistic expectations and lack of correct vision.  This being the 'Dark Age' of the Internet, Digital Daylight is an attitude as well as a style of design.  We combine innovative, positive designs with a realistic vision to ensure that your site will shine like a jewel among stones, and we promise to help carry your Internet market forward with the evolution of technology.  A light in the darkness?  That's Digital Daylight.


 

Why do I need a website?
 
Business owners have potentially several reasons for needing a website.  If you have a product or service to sell or market online, the importance of having a website is obvious.  However, even if you don't plan to market or sell online you need a website much like you would need an entry in the yellow pages--it's a tool to bring potential clients to your store.  If your competition has a website and you don't, or if they have a better website, you lose.  Additionally, a website can provide some of the most basic information that you may find yourself telling people everyday, i.e. your business name, location, phone and fax, e-mail address, and much, much more.  A professional site reflects on your business and leaves a powerful impression in the minds of current and future customers alike.

Other reasons for having a website include to post a universally visible resume or portfolio, to keep scattered friends and family in touch with chat rooms and message boards, to display a hobby or talent, or for no reason at all.


 

How should I market my website?
 
Here are some examples of where you can market your website:
  - word of mouth
  - web address printed on business cards
  - list site on popular search engines
  - below your name in each E-mail you send out
  - Yellow Pages as well as Internet directory listings.
  - make fliers and distribute them strategically
  - listed on your answering machine
  - print it on everything (vehicles, letterhead, windows, etc.)
  - ads in newspapers and magazines
  - TV and radio ads

Our professional staff is dedicated to seeing you succeed.  We can help you create an effective marketing strategy that is suited to your business.


 

Why does my business need to be on the Internet?
 
One woman has shared this story of a man that was unable to find her business because she wasn't on the internet:
   "He heard my ad on the radio but didn't have time to jot down the phone number, so he did a search on the Internet for my store before I decided to get my website.  He couldn't find it in any of the search engines or in the online Yellow Pages, so he had to wait to hear my radio ad again before he could find me.  When he came in he told me he was shocked that a store as great as mine wasn't on the Internet!"

Don't let this happen to you!  More and more people are turning to the Internet to find what they're looking for and for most of them, if you're not online, your business doesn't exist.  If your business is not online, you will be left behind.

Additionally, a well-presented website adds professionalism to your company and sets you apart.  It brings in people that might not have found you otherwise.  It presents the necessary information to your customers that enables them to decide on you.  It can provide pricing information, product descriptions, detailed pictures, audio and video demonstrations, service descriptions, company history/overview, employment opportunities <*deep breath*>... You can even sell advertising space on your site.  A high-quality website sells your product or service before your customers even set foot in the door!


Copyright 2012 Daylight Creations, all rights reserved.  If you have questions or comments, please contact us.